DESIGNING AT FULL THROTTLE
My Journey at RumbleOn-RideNow
COMPANY
RumbleOn / RideNow
ROLE
Senior Designer
EXPERTISE
Brand Design
DURATION
2018 - 2025
Overview
RumbleOn shook up the powersports industry by creating a digital-first platform for buying, selling, and trading motorcycles and ATVs. After acquiring RideNow—the largest dealership group in the country—it scaled to 50+ locations and became the first real omnichannel player in the space.
On a small but mighty in-house marketing team, I helped unify two brands during a high-stakes merger. We overhauled the visual identity, updated design systems, and rolled out campaigns across dozens of dealerships. One of our fastest wins was a Black Friday giveaway that doubled our Facebook audience to over 380K in just two weeks and shattered engagement benchmarks across the board.
Creative Across Every Format
I brought the brand to life across digital ads, social content, web assets, print, event graphics, video, and large-scale signage. Working in a fast-paced, startup-style environment meant juggling tight deadlines and shifting priorities while keeping design consistent and aligned with the brand’s bigger story.
Most projects involved turning brand guidelines into effective, platform-specific visuals. Whether it was a paid campaign or a last-minute event banner, the focus was on clarity, cohesion, and impact. I used tools like Adobe Creative Cloud, Figma, HubSpot, and Slack to stay agile, collaborate across teams, and keep things moving.
Lasting Impact
The role combined creative challenge with strategic impact, offering a chance to shape a growing brand in a fast-paced environment. Contributing across campaigns and collaborating closely with decision-makers made it a rewarding experience that deepened my understanding of design’s role in business growth.
The work environment was full of creative momentum. Working with a sharp, motivated team made each challenge feel like a shared win—and one of the most creatively rewarding chapters of my career.
