ALWAYS CREATING, ALWAYS EVOLVING

My Journey as a Freelancer

COMPANY

Freelance / Contractor

ROLE

Design Generalist

EXPERTISE

Branding

DURATION

2010-2025

Overview

Between in-house roles, I’ve taken on freelance and contract work with tech startups and growth-stage companies—helping teams sharpen their visual identity and communicate clearly through strategic, high-impact design. From early brand development to marketing campaigns, I tailor creative that supports business goals and scales with the product.

My focus is brand identity—developing logos, visual systems, and creative direction that reflect a company’s voice and resonate across platforms. Whether it’s a full rebrand or a quick refresh, I bring a design approach that’s flexible, intentional, and built to evolve alongside fast-moving teams.

Go-to stack include Adobe Creative Cloud, Figma, Framer, Shopify, HubSpot, Slack—and AI models like ChatGPT to accelerate ideation, streamline workflows, and enhance creative problem-solving.

Whether jumping in to fill a gap or leading a project from scratch, I bring design thinking and creative execution together to solve real business needs. I enjoy the variety and challenge freelance work brings—and continue to take on select projects that align with my skills and values.

Creative Across the Board

Beyond branding, I’ve delivered work across print, packaging, social media, marketing collateral, event graphics, e-commerce assets, and UX design. Projects have ranged from one-off deliverables to full campaign rollouts supporting launches, seasonal promos, and product expansions.

Some engagements have been solo—working directly with founders or marketing leads—while others involved cross-functional collaboration with copywriters, developers, and in-house teams. I’ve worked in both fast-moving startups and more structured corporate environments.